Delivering TV-Sized Audiences Online


Rightster Engage is our video audience amplification service, that delivers guaranteed views and optimal RoI for content owners and brands looking to reach targeted and engaged audiences, at a scale usually reserved for broadcast.


Engage is underpinned by our 360 Content Distribution service, making it like no other paid offering on the market. The combination of multi-platform, multi-site distribution and powerful data aggregation provides a holistic service, that enables intelligent campaign optimisation on-the-fly, always based on audience insight.


Key Features:

  • 360 Distribution across owned, earned and paid destinations
  • Paid Placement of video on endemic fashion, news, sports, film and music sites
  • Management of views across social platforms including Twitter Amplify products
  • Guarantee of views on YouTube
  • Centralised data aggregation and reporting
  • Audience insight and analysis
  • Intelligent in-flight campaign optimisation



  • Maximize RoI - Owned, earned and paid strategy means you only pay for the views you want, meaning less wastage and more yield per view
  • Increase Awareness - targeting the right audience reduces the cost of creating awareness for your content and brand
  • Reduces risk - Forecasting, planning and the ability to change that plan mid campaign, ensures this service delivers the results you need



IMG - March 2014 Mercedes Benz Fashion Week Australia

  • 1million+ online viewers
  • 450,000+ watching the live stream across 140 countries
  • 20x larger audience than March 2013 MBFW Australia
  • 12 minutes average watch time on live streams - above average audience engagement even with such an increase in viewership.



"Working with Rightster ensures we can focus on producing the best event and content for our clients, giving us the peace of mind that we will reach a global scale audience”

Emily Weight - Marketing Manager, IMG Fashion