Rightster RSS http://corp.rightster.com 1 1 1 1 1 1 1 1 1 1 20th Century Fox extends global partnership with Rightster http://corp.rightster.com/news/683/20th_Century_Fox_extends_global_partnership_with_Rightster 2015-04-17 20th Century Fox and Rightster’s strategic partnership around YouTube strategy, audience development and influencer marketing expands from 7 to 17 markets

 

17.04.15 20th Century Fox has extended its partnership with Rightster, the leading global multi platform network for online video. The extended partnership will see Rightster fully manage Fox’s branded content across 10 additional territories in Europe, and internationally, to leverage the studio’s theatrical success.

 

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Rightster Group Plc - Announces Contract Win http://corp.rightster.com/investors-news/684/Rightster_Group_Plc___Announces_Contract_Win 2015-04-17 Rightster Group plc
(“Rightster”, the “Group”, or the “Company”)

 

Contract Win

 

Rightster Group plc (LSE AIM: RSTR), the cloud-based global video distribution and monetisation network, announces that it has extended its global partnership with 20th Century Fox. 

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In Vloggers We Trust http://corp.rightster.comhttp://www.warc.com/Blogs/In_Vloggers_We_Trust.blog?ID=2067 2015-04-15 In its tenth anniversary year, the reach and popularity of YouTube as a media channel has arguably never been greater. The channel has matured considerably in this time and even created its own stars: vloggers with subscriber bases whose circulation figures exceed established daily newspapers. These viewers are highly engaged and tend to consist of millennials, digital natives and many brands' core youth target audiences. It's no surprise then, that many brands have followed these audiences to YouTube and engaged with popular vloggers to collaborate on branded campaigns.

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What Did SXSW Teach Us About Online Video? http://corp.rightster.comhttp://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/What-Did-SXSW-Teach-Us-About-Online-Video-103204.asp 2015-04-10 The introduction of Meerkat, Periscope, and Snapchat Discover emphasize the value of instantaneous, live video content, but a session at SXSW last month highlighted the perils that accompany the promise in how this technology is transforming video journalism.

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Video is king, but who takes the crown? http://corp.rightster.comhttp://wallblog.co.uk/2015/04/08/video-is-king-but-who-takes-the-crown/ 2015-04-08 YouTube was the original video content supernova that tapped into our desire for easily-digestible and engaging media online. However, this month we saw a fresh wave of video platforms and formats – from Meerkat and Periscope to SnapChat Discover – that are set to shift the game again when it comes to thinking about branded video content.

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Should there be clearer ad guidelines around vlogging? http://corp.rightster.comhttp://www.campaignlive.co.uk/news/1341032/should-clearer-ad-guidelines-around-vlogging/ 2015-04-08 Does more need to be done to ensure transparency between vloggers and the brands they endorse, Gurjit Degun asks. ]]> Harnessing the potential of children's video content http://corp.rightster.comhttp://mediatel.co.uk/newsline/2015/03/17/harnessing-the-potential-of-childrens-video-content/ 2015-03-24 With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster.

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Former YouTube exec: don't alienate fans by leaving the streaming service http://corp.rightster.comhttp://www.theguardian.com/technology/2015/mar/16/youtube-patrick-walker-facebook-vessel-rightster 2015-03-16 Patrick Walker, boss of multi-platform network Rightster, sees potential on Facebook, Vessel, Snapchat and other platforms – if creators are careful

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MWC 2015 – in review http://corp.rightster.comhttp://wallblog.co.uk/2015/03/10/mwc-2015-in-review/ 2015-03-10 Alongside many luminaries from the world of technology and media, I returned this week to Mobile World Congress for the first time in five years. I had more recently been focusing my attention on other consumer electronic events such as CES in Las Vegas, but it was great to be back in Barcelona.

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Vine star Brent Rivera leads U.S. launch for Bike Rider http://corp.rightster.com/news/674/Vine_star_Brent_Rivera_leads_U_S__launch_for_Bike_Rider 2015-02-26 Vine star Brent Rivera has signed on to drive social media engagement for the U.S. launch of Japanese mobile content publisher Amutus’s best-selling game, Bike Rider. The campaign was created in partnership with London-based online video distribution and marketing network Rightster.

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