Founded by Sam Barcroft in 2003, Barcroft Media’s producers and journalists focus on covering exclusive news stories with a “wow” factor. The Barcroft TV YouTube channel is managed by Rightster and has grown to over 7.5M views and 9K new subscribers per month. There has been over 13M views of ‘The Only Man In The World Who Can Swim With A Polar Bear’ video that was selected for the prestigious Google Zeitgeist 2012 campaign.

In addition to managing the Barcroft TV YouTube channel, Rightster will be syndicating Barcroft Media’s content to a network of online publisher sites, further extending global reach and audience. As if millions of views and thousands of subscribers wasn’t enough, Rightster is also assisting with the monetization of Barcroft’s video content.

“Rightster’s unique and advanced video marketing and distribution solution was exactly what Barcroft Media needed”, said Sam Barcroft, Founder and CEO, Barcroft Media. “We looked at a several potential video distribution partners, but only Rightster matched our levels of ambition. We are passionate about producing engaging, unique content, and Rightster are experts at maximizing its potential online”.

“Partnering with Barcroft Media provides our global online publisher community with access to some of the most engaging video content available online”, said Charlie Muirhead, founder and CEO at Rightster. “We are focused on making the task of distributing and promoting video content as efficient as possible whilst at the same time, increasing audience engagement and reach”.

For any questions regarding Rightster’s services contact: press@rightster.com.

Rightster is delighted to be working with British Vogue on this year’s Vogue Festival in association with Vertu, at the Southbank Centre on the 27th and 28th April. Official video content from the weekend long event will be distributed to accredited publishers. Content includes highlights from Saturday and Sunday and presentations from speakers at the event.

Vogue is making their video content from this event available to key media via a Rightster hosted private syndication portal, which can be found at: voguevideo.rightster.com. Additional access of this content on select fashion interest sites not only increases global audience across websites and mobile devices it drives traffic back to Vogue.com, as well as maximizing word of mouth for the event.

The Vogue Festival 2013 includes workshops and panel sessions with some of the industry’s leading names including Alber Elbaz, Paul Smith, Mario Testino, Donatella Versace, Victoria Beckham, Cara Delevingne, Anna Dello Russo, and David Gandy as they discuss everything from ‘How To Build A British Brand’; ‘Behind The Scenes at a Vogue Cover Shoot’; and a guide on ‘How to Make it in Fashion Journalism.’

Condé Nast Britain is the newest addition to Rightster’s rapidly growing Multi Channel Network, which consists of over 500 Channels generating 150 million views monthly. In the first 3 months Rightster have increased traffic by 107% for the 8 Condé Nast Channels including Traveller, Wired, GQ, Brides, Tatler, Glamour, Vogue, and Easy Living.

Rightster focuses on making the task of hosting, distributing and promoting online video content to a global audience as efficient and simple as possible. We are delighted to be working with Vogue and Condé Nast, taking the technical complexity out of reaching and engaging an online audience so these Publications can focus on what they do best” Tabitha Goldstaub, Co-Founder and Senior Fashion Director at Rightster.

For any questions regarding the content available for key media contact: press@rightster.com

Today Rightster, the video distribution and monetisation specialist, announces that it has broken into the top ten of the US comScore YouTube rankings for the first time following a record number of online video views delivered in October. Rightster achieved more than 17 million US views, from over 7.5 million total unique viewers, placing it at number nine in the rankings.

Rightster jumped twelve positions from September to October based on comScore’s US YouTube partner report on total video views, with the company delivering a 46% spike in number of views in the space of just one month. The Rightster multi-channel network has grown to encompass over 300 channels across various news, sports, fashion, music and entertainment publishers.

Among one of the fastest-growing markets, online video content consumption is at an all-time high and over eighty-six percent of the U.S. Internet audience viewed online video in the last month alone. In anticipation of further rapid growth, Rightster has bolstered its online audience development team through a series of strategic hires. The new appointments include experts from the BBC, Turner Broadcasting and Future Publishing, growing this key team to a total of 14 specialists globally.

“We’re excited to be recognised in the top ten of the comScore rankings and are already building on this success with recent exponential business growth and significant new hires,” commented Charlie Muirhead, Founder and CEO, Rightster. “Rightster’s software system makes the task of distributing, monetising, and promoting video content through YouTube – and other channels – simple and efficient. Publishers can rely on Rightster’s services to attract more viewers and grow their audience online, while using our media sales expertise to improve monetisation and access new revenue streams.”

Rightster works with several high profile content producers across fashion, sport, news and media including SNTV, The Guardian, ITN, IMG Fashion and British Fashion Council. Over 3,500 syndication publishing partners are currently connected to the Rightster network and the company is managing 150 million views per month on YouTube. Rightster currently has over 140 employees across offices in London, New York, and Delhi.

Utilizing Rightster’s technology, the IMG Fashion partnership enabled a unique live player on designer websites and a 24/7 live stream of all shows on JASU.com. This distribution resulted in more than 30,000 video views delivered via desktop (64%) and mobile (36%) in over 66 countries. Online engagement surpassed the global fashion week standard 12-minute view time, as audiences for Mercedes-Benz Fashion Week Australia spent more than 24 minutes watching the live stream. Viewers engaged with the live shows (61.5% of views are during the live catwalk) and rebroadcasts as well as backstage and front row interviews, all shot by InDigital Media the leading global fashion week video production company.

“Being able to live stream our show this year had a hugely positive response. Our customers were excited to be able to see the show happen in real time and we were very happy to be able to share our special 10 year anniversary show with a much larger audience.” Camilla Freeman-Topper, designer of Camilla and Marc, the opening show of Mercedes-Benz Fashion Week Australia.

This continued collaboration between IMG Fashion and Rightster enables designers to offer innovation in the digital space and opens up access to the media industry, increasing audience engagement and traffic worldwide. Media outlets around the world were offered video on demand content via a portal within hours of the show finishing. The video on demand shared the runway highlights with more than 40 media sites. This increased the reach to over 90 countries around the world, opening global opportunities for participating brands. Top countries outside Australia in order of traffic: US, UK, Canada, China, New Zealand, Sweden, France and Brazil.

“Rightster focuses on making the task of streaming, hosting, distributing and promoting online video content to a global audience as efficient and simple as possible for all the stakeholders at Mercedes-Benz Fashion Week Australia. We enable designers, the media and sponsors, to focus on their core business while we take the complexity out of reaching their online audience wherever and whenever they want to engage” said Tabitha Goldstaub, Co-Founder and Senior Fashion Director at Rightster.

Nicole Warne, the Mercedes-Benz Fashion Week Australia Insider, hosted the content. Viewers were given access all areas of the event, the live stream and subsequent on demand content included designer interviews, vox pops, backstage tours and on camera chats with the worlds leading fashionistas.

For any questions regarding the event please contact: stephanie.atkinson@rightster.com.