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Making good business out of news content online is a major challenge. In the race for speed, the need to rapidly clip, transmit, encode and distribute content via online news channels is key. Having to purpose content for different audiences and multiple end user devices all adds to timescales and production costs.
As the number and variety of publishing sites increase, end user options for accessing video news multiply. |
Understanding what your audience wants and values, building brand loyalty and generating predictable revenue streams are your challenges.
Rightster offers a range of services that allow producers and rights holders of video news content to regain control and rapidly grow digital revenues. We provide a single platform from which you can upload once and distribute live or VOD digital video content worldwide together with services that drive the activity necessary to maximise audience. |
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Cyprus, United States, Aurora, World Bank
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Obama Taking 5 Percent Sequester Pay Cut
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Michelle Obama Calls Herself a 'Single Mother'
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Huhne Speeding Trial: Phone Call played Out In Court
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Osborne Delivers 2013 Budget
CHALLENGE
The Guardian was looking to increase online video access for its audience and achieve seamless integration with existing video workflows. They also wanted to make accessing its award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenu...
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SNTV
Sports News Television (SNTV) has set the standard for sports newsgathering in its 15 years as the world’s most comprehensive provider of fast, relevant and high-quality sports news and highlights. SNTV leads the pack in terms of global newsgathering, rights acquisition, content generation and distribution.
“We are delighted to be partnering with Rightster to enhance the Guardian's presence on the world’s biggest video sharing platform. Since launching our digital-first strategy last year, we have been striving to make our content available on more platforms than ever before, and this partnership will enable us to build on the Guardian’s existing YouTube presence, and bring our multimedia journalism to new, engaged audiences.”
Stephen Folwell
Director of Business Development and Brand Extensions, Guardian News & Media