Featured case study
Viral Spiral

VSG were seeking to partner with a YouTube Multi-Channel Network (MCN) as a unified way to manage their clients’ video content as well as have access to communication and technical support. Their challenges were audience development and protection of channel owner copyright issues, in addition to optimization of existing YouTube content. VSG also sought an Online Video Platform (OVP) to facilitate their content monetization off YouTube - whether through ad funded or licensed syndication models.

All VSG channels were migrated to the Rightster network on 1st May 2012 therefore removing all administrative tasks of a CMS and ensuring copyright protection of their on-channel and off- channel content. Using Content ID to match uploads and avoid copyright issues, Rightster manages claims and identifies any content infringements. Once VSG was fully migrated onto the Rightster YouTube MCN network, they were able to receive the benefits of content monetization, both on and off YouTube

Distribution – Now boasting the largest viral video network on YouTube, the partnership has given Rightster exclusive distribution rights to all of Viral Spiral’s YouTube content off YouTube.

Audience – Rightster delivers sophisticated audience development using YouTube’s latest advanced tools to ensure optimal content delivery, increased engagement and channel dwell time, and repeat visits.

Revenue - Rightster also offers sponsorship opportunities around the original content driving off YouTube syndication for additional marketing and revenue.

Rightster has successfully managed and monetized approximately 288 YouTube channels for VSG, including the successful Charlie Bit My Finger channel which is the highest earning viral video of all time creating a spin off series. In October 2012, Rightster content ID matched 32 million unauthorized off-channel views and video rips and were able to monetise them for VSG Rightster is constantly evolving the playbook for Viral Spiral through cross-promotion and audience development techniques, proving to be a valuable resource dedicated to getting content to work harder for the client.

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